Virginia Barrasa is a global marketing executive known for accelerating growth, sharpening market positioning, and building high-performing teams. With more than 20 years of experience across healthcare, pharmaceuticals, and multiple industries, she brings a multicultural perspective shaped by leading across international markets and speaking English, Spanish, and French.

As Vice President of Global Marketing at Cencora’s International Business Group, Virginia drives strategic marketing initiatives that connect business ambition with customer impact. She is recognized for turning insight into action, elevating brands, and inspiring teams to deliver meaningful growth at scale.