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Pre-launch commercial planning phase

Market access considerations

When to start planning: 24-12 months prior to launch

Once a product is approved to go to market, you have to take some time to evaluate the evidence collected (and any gaps in evidence) and establish your product's value proposition, brand identity, and messaging strategy . You need to develop different strategies to reach payers, patients, and providers.

The complex process of compiling information from multiple sources and gaining consensus on value messages from team members across varied job titles and perspectives is no easy task. AmerisourceBergen has the experience and digital tools necessary to streamline this process and make it as efficient as possible, helping your team avoid unproductive meetings and costly missteps.

Patient services

When to start planning: 6-3 months prior to launch

Another critical component of the pre-launch stage is planning ahead to ensure patients will be able to access and afford your product, both of which are necessary for your therapy to reach its target patient population.

At this stage, designing the right patient support program is key, as is ensuring that patients don't experience cost barriers at the pharmacy or site of care. AmerisourceBergen offers high-tech and high-touch patient support options customizable to the therapy and patient population.

Technology tools

When it comes to optimizing different aspects of the commercialization process, technology is key. For instance, a virtual meeting platform can help facilitate messaging and branding discussions. Modeling tools can help map out the investment you will need to make in a patient assistance program. And leading patient support providers automate as many steps in the access journey as possible using artificial intelligence and predictive analytics to ensure quicker speed to therapy.

AmerisourceBergen offers wide-ranging expertise and a breadth of services that spans the entire commercialization journey, as well as the tools to make those services as effective and efficient as possible. Our high-tech tools add value at each stage of your commercialization journey.

Let’s work together to envision new paths to healthier futures around the world.

Explore the next phase in the commercialization journey

Once your product is launched, it is critical to have a plan to raise awareness among providers. It's also crucial to track medication adherence and intervene to connect patients struggling with adherence.

Additional Insights


Pre-launch checklist: What to look for in a commercialization partner

February 2021


The essential guide to drug commercialization

February 2023


The hidden value of integrated commercialization services: A manufacturer’s perspective

April 2021