World Courier Relaunches Brand to Coincide with Milestone Anniversary
New look and go-to-market messaging align with company’s mission and global vision
LONDON – (October 1, 2014) How do you celebrate a company’s 45th anniversary? If you’re World Courier, the global leader in specialty logistics and an AmerisourceBergen company, you do it by completely refreshing your brand in the marketplace. The company unveiled a new brand presence today on its relaunched website (worldcourier.com), as well as on its social media platforms. World Courier’s brand relaunch will continue in phases over the course of the next year — with a new logo, visual approach and go-to-market messaging appearing on everything from the company’s packaging and temperature-controlled vehicles to a new advertising campaign that launches this month. All told, the new brand will reach more than 140 World Courier locations in more than 50 countries.
Most notably changed is World Courier’s new logo, which now aligns clearly with parent company AmerisourceBergen. But the company has also worked to ensure that the brand relaunch goes well beyond a logo. World Courier’s go-to-market message conveys its goal of being “the most trusted specialty logistics company in the world,” and the company has taken steps to incorporate that message of customer partnership in its advertising (click here to view images of the campaign).
“This refreshed brand for World Courier clearly communicates a new day for the company, while still remaining true to our 45-year legacy of quality and customer-focus,” said World Courier President John Butler. “We’re more focused than ever on delivering logistics solutions that inspire such deep trust among our customers. Now with our tighter integration with AmerisourceBergen and an ever-growing set of solutions, the time was right for us to take this leap forward with the World Courier brand.”
World Courier’s extensive global network means that this brand rollout will be the first exposure that many countries have to the AmerisourceBergen name and visual identity. From the Far East and Latin America, to Western Europe and beyond, World Courier’s new brand will serve to reinforce AmerisourceBergen’s growing global reach.
“You’re seeing a different AmerisourceBergen from what you saw five — or even two — years ago,” said Gina Clark, chief marketing officer for AmerisourceBergen. “Strategically and operationally, that’s manifested in initiatives like our work with Walgreens and Alliance Boots. From a marketing perspective, that has translated into a much more confident, more consistent approach to global branding. It’s all designed to enable us to convey our value more clearly across all geographies and serve our worldwide clients with even greater effectiveness.”
About World Courier
World Courier is a global specialty logistics company that designs world-class supply chain programs in complete alignment with customers’ business goals. The company delivers ultimate peace of mind for the transport and storage of time- and temperature-sensitive products. For more than 45 years, only World Courier has delivered the unsurpassed knowledge, global reach and flawless supply chain execution needed to become the most trusted specialty logistics company in the world. For more information, visit worldcourier.com.
AmerisourceBergen is one of the largest global pharmaceutical sourcing and distribution services companies, helping both healthcare providers and pharmaceutical and biotech manufacturers improve patient access to products and enhance patient care. With services ranging from drug distribution and niche premium logistics to reimbursement and pharmaceutical consulting services, AmerisourceBergen delivers innovative programs and solutions across the pharmaceutical supply channel. With over $100 billion in annualized revenue, AmerisourceBergen is headquartered in Valley Forge, PA, and employs approximately 13,000 people. AmerisourceBergen is ranked #28 on the Fortune 500 list. For more information, go to www.amerisourcebergen.com.
Brett Ludwig, AmerisourceBergen
Stephanie Policastro, Tierney Communications